Revenue & ROI
Gross ROAS shows advertising performance. Net ROAS shows what the dealer actually paid for it.
Ad spend
$15,725
Co-op reimbursed
$2,212
Net dealer cost
$13,513
Attributed revenue
$607,958
Gross ROAS
38.7x
Net ROAS
45.0x
After co-op
Avg ticket
$11,461
Spend vs revenue by product
Conversion economics
- Leads
- 76
- Appointments
- 34
- Closed sales
- 11
- Lead → sale rate
- 14.5%
- Cost per lead
- $207
- Cost per sale
- $1,430
- Net cost per sale
- $1,228
Dealer ROI
6 records
| America's Floor Source | $6,680 | $1,577 | $5,103 | 92 | $278,422 | 41.7x | 54.6x |
| Avalon Flooring | $2,130 | $0 | $2,130 | 33 | $105,855 | 49.7x | 49.7x |
| Carpet Baggers Floor & Home | $2,100 | $635 | $1,465 | 32 | $72,243 | 34.4x | 49.3x |
| Royal Flooring | $1,290 | $0 | $1,290 | 14 | $48,318 | 37.5x | 37.5x |
| Carpet One By Henry | $388 | $0 | $388 | 16 | $12,280 | 31.6x | 31.6x |
| Airbase Carpet & Tile Mart | $3,137 | $0 | $3,137 | 33 | $90,840 | 29.0x | 29.0x |