Competitor Intelligence
America's Floor Source is currently #2 of 4 tracked flooring businesses in Columbus.
Benchmark table
4 records
| Ads | Brand coverage | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Vulcan Flooring Galleryvulcanflooring.com | 86 | 65 | 25% | 4.6 · 268 | 75 | 86 | 89 | Light | Mohawk, Shaw, Mannington | 80 |
| America's Floor Source (you)americasfloorsource.com | 84 | 61 | 29% | 4.7 · 186 | 74 | 66 | 70 | Heavy | Mohawk, Shaw, Mannington | 78 |
| Magic City Floorsmagiccityfloors.com | 85 | 72 | 9% | 4.8 · 412 | 65 | 88 | 77 | Light | Shaw, Mannington | 77 |
| Southern Surfacessouthernsurfaces.com | 86 | 57 | 15% | 4.4 · 141 | 86 | 85 | 64 | Moderate | Shaw, Mannington, COREtec | 76 |
You vs Vulcan Flooring Gallery
Head-to-head across the five scored dimensions.
Where are we losing?
Generated from the latest scan and benchmark set.
AI visibility
Vulcan Flooring Gallery appears in 50% of tracked queries. America's Floor Source appears in 29%.
Reviews
Vulcan Flooring Gallery has 1.4x more reviews (268 vs 186).
Content
Vulcan Flooring Gallery maintains dedicated LVP, carpet, hardwood and installation pages. America's Floor Source has 3 of those.
Local authority
Vulcan Flooring Gallery carries more local citations and third-party references in the tracked market.
Recommended actions
Each action carries impact, difficulty and a potential co-op path.
| Action | Impact | Difficulty | Dealer | Co-op | |
|---|---|---|---|---|---|
| Build a Columbus LVP page | High | Moderate | America's Floor Source | Mohawk — potentially eligible | |
| Improve manufacturer / product content | High | Moderate | America's Floor Source | Shaw — potentially eligible | |
| Launch review acquisition campaign | Medium | Easy | America's Floor Source | Not eligible | |
| Create installation service page | Medium | Easy | America's Floor Source | Not eligible | |
| Launch targeted LVP Google campaign | High | Easy | America's Floor Source | Mohawk — requires pre-approval |